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	MARÍA ISABEL HUERTA CARVAJAL Degrees: Maestría en Administración de Empresas con especialidad en Mercadotecnia de Servicios, Universidad de las Américas Puebla . Licenciatura en Diseño Gráfico, Universidad de las Américas Puebla. Areas of interest: Innovation and strategy City marketing Branding and Retail Consumer behavior Qualitative and quantitative research

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Artículos de investigación 2023 Suárez-Barraza, M. F., & Huerta-Carvajal, M. I. (2023). Do We Have to Change Our Business Models and Managerial Practice in COVID-19 Times A Qualitative Study. Revista Portuguesa de Estudos Regionais, 63, 109-126. SJR Scopus Q3 Impact score 0.46, Nombre de la revista: ,, Volumen: , Número: 63, Páginas: , DOI: , ISSN:

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Business and Economics
Undergaduate programs
Business Administration
Hotel and Restaurant Administration
International Business Administration
Culinary Arts
Banking and Investments
Economics
Financial Strategies and Public Accounting
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Related Programs

Business and Economics
Master degree programs
Manufacturing Management
Business Administration
Energy Management
Corporate Finance
Marketing
Business Management
International Management

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